Hotels and other businesses have been urged to let consumers know the standard of their indoor air quality (IAQ) after a survey revealed its importance to users amid the COVID pandemic.
Carbon Lighthouse examined indoor air quality and its perception by the public. The U.S. Consumer Sentiment on Indoor Air Quality and COVID-19 survey found that a “vast majority” – 91% – of consumers believe that IAQ is important in the prevention of COVID-19 spread.
Almost 80% of consumers said proof about a hotel’s IAQ would impact their decision on where to stay, 52% said they would pay more to stay at a hotel with better IAQ and 76% said a rating system on the IAQ of a building – similar to restaurant ratings – would help them feel better about entering that building.
Addressing indoor air quality can serve as the “tip of the spear” for a larger and much-needed modernization that would make the commercial real estate industry much more streamlined, agile and resilient, the report said.
Mark Chapman, Syntegra’s Director of Environment (Air Quality), said: ‘The pandemic has brought into sharp focus the importance of indoor air quality.
‘People have become much more aware of the need to work in a healthy environment where the transmission of viruses and other health concerns are addressed.
‘Now we can see that people’s perception of the indoor air quality in a building impacts their decision about whether or not to book into a particular hotel, it is clear there is a direct business benefit to improving IAQ and explaining how well premises rate on a recognisable scale so they can make informed decisions.
‘There are a range of measures that organisations can implement to ensure their IAQ is as efficient as possible.’
Proving optimum IAQ could also play a role in encouraging reluctant workers to return to the workplace.
To find out more about how Syntegra can help address your IAQ concerns, please get in touch with our team today.